learning-pathbeginner
AI Marketing Foundations: Learning Path
A structured learning path for marketers new to AI — covering core concepts, practical tools, and first workflows to implement.
learning-pathfoundationsbeginnercontent marketersocial media managermarketing leader
Published 2026-06-01
Who This Is For
Marketers who are new to AI and want a clear, structured path from "what is this?" to "I'm using this in my workflow every day."
Path Overview
Stage 1: Core Concepts (Week 1)
- What AI models actually do (and don't do)
- The difference between AI tools, AI agents, and AI workflows
- How to evaluate AI tools for marketing use cases
Start with: What Is an AI Agent?
Stage 2: First Use Cases (Week 2–3)
- AI for copy and content generation
- AI for social media planning
- AI for research and summarization
Start with: AI for Social Media: Where to Start
Stage 3: Workflow Integration (Week 4+)
- Building your first AI-assisted workflow
- Review and QA processes for AI output
- Measuring impact
Start with: Social Media Calendar Agent
Estimated Time
4–6 weeks at 2–3 hours per week.