Social Media Calendar Agent: End-to-End Workflow

Overview

This workflow turns a campaign brief into a scheduled month of social content using an AI agent connected to your content calendar tool.

Inputs Required

• Campaign brief (goals, audience, key messages, dates)
• Brand voice guide
• Content pillars (3–5 themes)
• Platform targets (LinkedIn, Instagram, X, etc.)

Workflow Steps

1. Brief ingestion — Agent reads the campaign brief and extracts key themes, dates, and CTAs.
2. Calendar scaffold — Agent generates a posting schedule based on platform cadence best practices.
3. Content drafting — For each slot, agent drafts caption + hashtags + CTA.
4. Review queue — All drafts land in a shared doc or Notion database for human review.
5. Scheduling — Approved posts are pushed to your scheduling tool via API.

Tools Used

• n8n or Make (orchestration)
• Claude or GPT-4o (drafting)
• Notion / Airtable (review queue)
• Buffer / Publer (scheduling)

What to Watch For

• Tone drift over a long month — review weekly batches, not just individual posts.
• Platform-specific formatting — agents often default to one style; prompt explicitly per platform.